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Companies in the FMCG, Food & Beverage, and Pharma sectors
are under constant pressure to improve market share and profitability
while cutting operational costs and increasing productivity.
Quick processing of the market information, controlling the
performance of large field sales teams and channel partners,
monitoring the stock movement trends, watching the competition,
deciding a product mix are the major challenges in front of
these businesses to survive in the highly competitive and
price sensitive markets.
Not surprisingly, these companies have invested huge amounts
in the large software systems like ERP, CRM etc. These systems
generate and hold huge quantities of data. However, this vast
accumulated data is rarely used to its full potential for
decision making, the main reason being the inability to present
this data to the users in a way they can understand and analyze
it easily.
Advanced visualization technology solves this problem by converting
the textual data to visuals, for presentation to the user
in its most natural form, highlighting the trends, patterns,
anomalies and correlations. This greatly helps the decision
makers make fast and accurate decisions
The powerful Advanced Data Visualization tools from Aviz help
the decision makers in these industries gain an insight into
the daily business operations and market conditions. The specific
tools are,
Sales dashboard
Treemap
Chart and Graphs
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 Enhanced
effectiveness and productivity of a field sales staff
Faster
response to changing market conditions
Increasing
the ROI of existing enterprise systems. |
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Trend analysis – performance trends over years, months,
weeks etc.
Performance comparison - product wise, brand wise, territory
wise, etc.
Analysis of promotional schemes.
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